Transforming brands from the inside, out.

STUDIO

Based on Australia's South East Queensland Coast, we're a specialised studio providing strategic counsel to established and emerging brands seeking to build, revive or reimagine their identity and positioning.

We're a cosy, productive corner, holding space for brands to do their essential inner-work, before emerging renewed.

Our Niche, is honing your Niche. Scrutinising your brand mechanics, we identify parts of the engine that require fine-tuning, updates, or replacement. Together, we will recalibrate your positioning, ensuring how you intentionally project yourself to market elicits accurate perceptions of who you are, and what makes you unique.

Through both virtual and face-to-face discovery sessions, planning modules and strategic workshops, we cultivate lively, long-term collaborations with clients spanning Australia, Europe, China, the United States and the Middle East.

APPROACH

Here, we sit with your brand and mull important, challenging, sometimes uncomfortable questions. Questions with answers that may alter the bedrock upon which your brand was once built, because with time, experience, and hindsight - people, communities, and brands change, too.

So here is where we slow down the pace, step out of the spotlight,

and tackle brand identity challenges with a shared sense of responsibility, accountability and enthusiasm - the kind that leads to exhilarating breakthroughs, bold new ideas, and a deep sense of satisfaction.

Working together, we'll dissect and distill all that your brand is, to lay the foundations for who it is meant to become.

TEAM

Jack Towers

Design Director

Tory Mussett

Lense

Danielle Jorgensen

Brand & Team Transformation

Chris Parsons

Head of Production

Amy Denny

Brand Strategy & Styling

Edward Rowell

Video Editor - UK

Amelia Halyday

Publicity - Affiliate Partner

Lynette Shields

Admin & Accounts

SERVICES

Brand Discovery

Brand Strategy

Brand Messaging

Brand Identity

Brand Collateral

Website Design

Photography & Styling

Video Production

Brand & Team Training

Copywriting

Treat your brand like
business depends on it.

Our Work

ABOUT BROOKE

A.NICHE Founder & Studio Director

Brisbane-born Brooke Boyschau has nearly two decades of experience in public relations and brand management throughout Asia Pacific, the Middle East, and Europe.

Educated at the University of Queensland, Australia, Brooke laid the foundations of her brand expertise with a Bachelor of Business (Marketing) and Master of Journalism, which propelled her into a fast-paced and exciting career representing iconic global brands including Ferrari, Maserati, Four Seasons, JW Marriott, Hilton, Moët & Chandon, Maersk, Carlsberg and VOSS Water to name but a few.

Notably, she co-founded award-winning Dubai-based PR agency Atteline in 2016, after several years of sharpening her skills with market-leading agencies in both Australia and the UAE. Built upon over 15 years of focused experience, Brooke's niche is now helping clients make sense of who they are as brands, translating this into a powerful visual identity, and ensuring how they intentionally project themselves to market is precisely aligned with this blueprint.

"For me, the most satisfying brand work sits at the foundational level - the brand mechanics. It is taking apart the nuts and bolts, identifying and treating rust, finding the loose screws or worn-out pieces which are impacting a brand's optimal performance, and tightening or replacing them. Without a healthy brand engine, there is only so far it can travel."

EXPERIENCE

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Robert Deane, Growing Property

It was of great relief to know that Brooke was able to step into my shoes and to fully grasp what I was aiming to deliver. I would have no hesitation in recommending her and her team to implement any aspect of business strategy, design and everything in between.

Kate Lorenz, UIN

Brooke blew me away with her ability to extract the "murky" concepts from my mind and come back with beautifully articulated brand content. Patient, methodical, curious, and clever in her approach, she is a master in her field.

Leila Al Suhaimi, Retal Urban Development Company

Brooke's approach is logical and enlightening and challenged our entrenched ideas about our brand. She reimagined our corporate narratives, which smoothly opened the doors of Saudi Giga projects. A brilliant storyteller by nature, I hold her work in very high regard.

Simon Tufrey, ST Group

What sets Brooke apart is not merely her professional expertise, but her genuine warmth, curiosity and passion for her craft. She approaches projects with a deep sense of commitment to delivering the highest quality in every aspect of the work.

Danielle Jorgenson, Tribe Twenty

Brooke possesses an unmatched ability to listen to, and relate to her clients and their specific, often ambiguous needs. She uses experience, imagination, and a global perspective to distill very complex requirements. I trust her implicitly and never hesitate to recommend her.

Sophie Simpson, Atteline

Brooke's panache and poise will catch your eye and this translates into everything she does. I have worked with Brooke for nearly a decade as a colleague, co-founder, and now as a client, and there is no one else I would trust with our highly nuanced brand work.